
When in the deal cycle should I introduce the furnishing referral?
The strongest window is 30–60 days before closing for resale deals and during the construction final-phase window for new-construction deals. That timing gives the buyer enough lead time to make scope-and-budget decisions before close (or pre-close) without rushing, and gives us enough procurement runway to hit the buyer’s launch-date target. Introducing the referral after closing is still workable but typically creates timeline pressure on the buyer’s side that we both want to avoid.






